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V's Bracelet Sells Out in Just One Hour: Fans Go Crazy Over BTS Star's Fashion Choice

By COKO January 25, 2023 2 min read

V's Bracelet Sells Out in Just One Hour: Fans Go Crazy Over BTS Star's Fashion Choice

BTS fans, brace yourselves! V, also known as Taehyung, once again proved his immense popularity and influence with the latest "V-effect."

On January 24, V greeted his fans through a Weverse Live and shared some holiday greetings. Despite being barefaced, V's close-up visuals had fans swooning over his brilliant beauty. But that's not all that caught their attention - V's clothes and accessories were also the talk of the town.

V has been known to wear t-shirts given to him by fans for years, and his meticulous attention to detail has always been a hot topic among fans. But this time, it was a bracelet that had fans going wild. The bracelet, a product of French custom jewelry company Les Cleias, sold out within an hour of the broadcast at a price of 400,000 won.

This is not the first time that V's influence has caused a product to sell out. In the past, a Korean brand lip balm that V used was sold out immediately on Amazon and the brand's U.S. site, with just a short video of 3 seconds. The manufacturer even thanked V's influence and called it a "successful case of Hallyu marketing."

V's influence also extends to the gaming world. Recently, he streamed an American indie game called "Goosegoose Duck" and the number of simultaneous users soared from 6,000 to 700,000 after his broadcast. Game media analyzed that V was behind the explosion of more than 110 times.

It's no surprise that V has been ranked sixth in the global influencer rankings, the highest ever for Koreans. He truly is a global phenomenon, with an estimated cost of $814,000 (about 1.087 billion won).

So, if you want to get your hands on a product that V has endorsed, better act fast before it sells out! Thanks to the "V-effect," you know it's bound to happen.

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