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NewJeans' Unique Approach Propels Them to K-Pop Stardom

By COKO January 25, 2023 1 min read

NewJeans' Unique Approach Propels Them to K-Pop Stardom

It was a momentous occasion for girl group NewJeans as they continued their global success just six months after their surprise debut. The group, who has caught the attention of fans with their unique approach to public relations since their debut, has now created a global phenomenon with their new single "OMG".

Adore, the agency representing NewJeans, announced that the group would be releasing their first single "OMG" on the 2nd, following the pre-released song "Ditto". Both "Ditto" and "OMG" had managed to enter the Billboard Hot 100 chart, with "Ditto" reaching 100 million streams on Spotify in just 33 days.

The title song of the single "OMG" managed to reach 91st place on the Billboard main single chart 'Hot 100'. This was a huge accomplishment for the group, especially as "Ditto" had first entered the Billboard Hot 100 at 96th place just a few days earlier on January 21st. This proved that NewJeans was one of the leading girl groups of the fourth generation, with both songs from "OMG" making it onto the Hot 100 chart which is no easy feat.

"Ditto" was not only loved by Billboard but also by the UK's official single chart "Top 100" where it stayed for two consecutive weeks. The group's success was also seen on Spotify, the world's largest music streaming company. According to Spotify, the pre-released song "Ditto" had

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