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By COKO January 24, 2023 1 min read
BTS fans, get ready to celebrate! Jimin, a member of the globally renowned K-pop group BTS, has taken the top spot in the latest idol personal brand reputation rankings. According to a recent big data analysis by the Korea Institute of Corporate Reputation, Jimin came in at number one, followed by NewJeans Minji and BTS's JungKook.
The analysis, which was conducted between December 24, 2022 and January 24, 2023, measured various factors including consumers' participation index, media index, communication index, and community index for idol personal brands. Jimin's impressive numbers include a brand reputation index of 4,607,152, a participation index of 349,890, a media index of 559,923, a communication index of 2,308,628, and a community index of 1,388,711.
Director of the Korea Institute of Corporate Reputation, Koo Chang-hwan, praised Jimin for his high 'collaboration, participation, record' in link analysis and 'Vibe, Paris Fashion Week, Big Bang Taeyang' in keyword analysis. With a positive ratio of big data recorded at 90.76 percent, it's clear that Jimin's personal brand is going strong and beloved by many. Congratulations to Jimin on this well-deserved achievement!
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